fiat-brava « WordPress.com Tag Feed

O que ja foi digitado na internet, enquanto as pessoas buscavam pelos carros da Fiat.

blogycarros4 — Wed, 23 Jul 2008 14:53:53 +0000

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Продава се!

bulpete — Fri, 18 Apr 2008 09:42:54 +0000

Продава се служебният ми автомобил...

След 2 години и половина преживяни мигове, време е да се разделя с този FIAT Bravo

Спомените са приятни (море, планина и пътувания из страната).

Но е време за подмяна и на другият служебен автомобил FIAT Brava

Гледам към бъдещето!

Говорихме си с колегата, че когато си на мястото си – нещата се подреждат.

Не е нужно да си обсебен от идеята за скъпи коли, телефони, притежания!

Върши това, което зависи от теб пък да става каквото ще!

В повечето случаи стават хубави неща.

Като споменах колеги ... специален поздрав към Галя Чобанова

Тя е един от най-редовните читатели на този блог!

If everyone looked the same...

mattinkent — Tue, 08 Apr 2008 13:13:11 +0000

Rory Sutherland once said that there are no real differences between competing products these days, especially in the car market. The only reason to choose one car above another, he argued, was to buy into an idea or an emotion. That was what we did as Creatives – making identical products different.

It surprises me therefore that Ford should see fit to sell the Focus by creating an association already owned by a competitor.

See? They’re playing together. Playing bits of the car. Together. All the bits are working well together. Do you see what they’re doing?

Honda? Who are they?

The instruments might well be made from the car but I don’t know anyone who really believes it. There is no sense of honesty about it and in the end it’s just not very well executed. If you’re going to steal an idea from someone then at least make a better commercial. What we get is MC Hammer rather than Coolio, a creation more Vanilla Ice than Fatboy Slim. It’s just…dreary.

The music itself is supposed to be an original composition - whoever sold it to them saw them coming. The theme is 'Danse Macabre' by Saint-Saëns with the good bits removed. In a way I suppose it’s suitable, a stolen tune for a stolen idea. Wasn’t it Ford who used Groove Armada's 'If everyone looked the same...' on a Focus Ad? Ironic but no surprise. These are the people who tried to sell the Focus using a song about cocaine smuggling.

It isn’t just Ford that has decided to forgo original thought. The latest Fiat Brava campaign is a visual steal from the equally tedious Citroen Picasso ‘lightbulb’ campaign and they’re pushing the same idea, the car is well put together.

So these cars are put together well. Great. Most cars are, with the possible exception of an Alfa. All the bits work together. Good, the car won’t work if they don’t. Now tell me something that will make me trade in my Saab.

This is the crux of the matter. These ads don’t sell the cars. As Bill said “Creativity is not an indulgence, it’s a business strategy.”