"Initial feedback from customers testing the new site has been overwhelmingly positive," said Ask.com CEO Jim Safka, in a statement. "By listening to our customers and giving them what they want, we've already seen a 14 percent increase in customer satisfaction."

Ask.com's search engine employes semantic search technologies that the company says break new ground in Web extraction, ranking, and search results, and more innovations are expected to appear in coming months. Ask.com also says it has improved download speeds by up to 30 percent, so users get their search results faster.

The company also claims its improved search results are producing a 16 percent improvement in customer retention—and that, in turn, means the company earns more money from advertising placements on its search results pages.

Incidentally, ad placements on Ask.com are handled by…Google.

Ask.com says its search results are more likely to me relevant than other search engines, in part to extra emphasis it places on Entertainment, Health & Nutrition, Jobs, and Reference categories. Ask.com has also simplified its interface and integrates abroad range of content directly into its search results pages.

But...

After I finished up that post, I happened across an article in the UK's Guardian about a new Ask.com ad campaign that coincides with the update to the search engine, and it got me thinking. Ask is far from the largest search engine, but it may be the most heavily-advertised one--for years, it's attempted to make inroads against Google in part through multiple barrages of TV spots. But Ask, which in its Ask Jeeves days at least had a distinct personality, leaps from advertising message to advertising message with abandon, always in search of a new way to differentiate itself from the crowd but never holding onto a message for long. After the jump, a retrospective.

This 2005 ad, from the beginning of the end of the Ask Jeeves days, uses American Idol curiosity William Hung and promises you'll "get what you're searching for"--which is not a differentiating point but the basic promise made by every search engine since the beginning of time.

This one, from 2006, involves Bigfoot trying to impress a girl. The message--"Use Tools. Feel Human"--appears to be a subtle reference to the fact that Ask.com offers more way to customize your searching than Google does. But I wondered at the time whether that message tended to play to Google's strengths: Google is so good it doesn't need much in the way of features other than a Google Search button and an I'm Feeling Lucky One.

Another "Use Tools. Feel Human." ad that resorts to the last refuge of a product in search of a message: an ape spokesperson:

This 2006 ad takes what might be called the Seinfeld/Churro approach: It has almost nothing to do with the product. It's barely an ad for search engines in general, let alone one that provides a reason to try Ask.

Here's yet another 2006 ad--this one plays up Apostolos Gerasoulis as the creator of Ask.com (actually, he was cofounder of Teoma, a search engine that Ask acquired and turned into its ExpertRank algorithm). He says that if you're trying to escape a bear, you shouldn't use any search engine. But if you do, it should be Ask. Okay...

This 2007 ad has a preroll that identifies it as the work of ad agency Crispin, Porter, and Bogusky--the same folks responsible for Microsoft's current Windows ads. It's a soft sell that--like many Ask ads--doesn't mention Ask until the end. And it seems to think that TV watchers will understand the notion of a search algorithm and be excited about the possibility of Ask's being powerful...which seems like a lot to ask of TV watchers.

Also by Crispin, Porter, and Bogusky, this 2007 ad may be the most entertaining one ever made for a search engine, and it possibly deserves brownie points for involving a search that's probably all too representative of real ones. Like the previous one, it throws in a slogan--"Experience Instant Getification"--that I'd forgotten Ask ever had. It's practically the opposite of the claim that Ask was making just a few months earlier, when it seemed to be arguing that Ask was superior because it let you drill down into searches and explore related ideas.

Also from 2007, this ad is for the Ask.com redesign from that year which I liked a lot. It involves a search for musician KT Tunstall, takes on Google more or less explictly without quite mentioning its name, and is shockingly straightforward, showing how you can listen to Tunstall music without ever leaving your Ask search results. Very cool...but today's new version of Ask.com doesn't have this feature anymore. (Yahoo, meanwhile, recently introduced something similar, though it doesn't seem to work for KT.)

This 2007 ad was part of a controversial UK guerilla marketing campaign that didn't always mention Ask and which seemed to boil down to "Try us, we're not Google!"

I have no idea what's going on here except that once again it involves a monkey.

And finally, here's a new ad for the new Ask.com--I can't figure out how to embed it, so clicking on the image below takes you to the Guardian site for viewing. It starts Fat Pat, a character from the BBC's Little Britain sitcom, and aside from the weirdness, basically encourages people to type in questions and says they'll get immediate answers--which is the premise that Ask Jeeves was founded on in 1996.

So that's a quick history of Ask.com advertising over the past three years or so. Pretty schizophrenic, and not very successful...at least if market share is any gauge, and it is. (Google, incidentally, got where it is without advertising itself, though rumor has it that it may begin soon.)

After all this time, one of the most famous things about Ask.com is still that it used to be Ask Jeeves. Is it utterly insane to broach the idea of it returning to the old familiar moniker? Probably, but Ask marketing has been so random that it wouldn't be that huge a leap. And if Volkswagen can bring back the Rabbit nameplate after a couple of decades, convincing Jeeves to come out of retirement would not be without precedent...

I thought I'd like to know a bit more about The Google and 'asked' Ask to tell me what Google is:

The top result says "They are bad. Dogpile. com is better. ihategoogle". Would have even been funnier if it had said "They are bad. Ask.com is better."!

But let's see how Google itself answers that question:

"Google, a popular search engine, is a tool for finding resources on the World Wide Web. Google scans web pages to find instances of the keywords ..."

Hmmm... that's better!

But seriously, Ask.com is pretty cool. Great search results, pretty good search suggestions. I might even use it occasionally for general purpose search! Give it a try -- you just might like it!

It would seem that consumers didn't greet a radically different Ask.com as warmly as I did--Comscore data for August 2008 shows Ask with 4.5 percent of the search market, down from 5 percent in May 2007, right before that redesign. Fifteen months later, Ask has released another new version, and it's dumped the divvied-results feature in favor of something that looks a lot more like Google, previous versions of Ask, and most every other search engine on the planet.

Here's a screen I captured of the Ask.com I dug back when it was new, and former Attorney General Alberto Gonzales was in the news, so I searched for his name:

And here's the new Ask's results for the same query:

Lots of little changes: The blocks for Images, Video, and Encyclopedia on the right-hand side are gone. But the new Ask wove image results into the Web results--just as Google often does. Options for "Narrow Your Search" and "Expand Your Search" are gone, and Related Searches have been moved from the left-hand side to the right, and there are three times as many of them. Tabs for Images, News, and other specialized results have been moved from that left-hand pane that doesn't exist any more to above the main results--a lot closer to Google's presentation.

Also new, and neat: A link to related questions at Ask Q&A, a Yahoo Answers-style feature. And both old Ask.com and new Ask.com--for the search above and lots of others--lead off the results not with a standard Web result but with a little box with a snippet of information and links to related sites.

So what else is new? Well, Ask is encouraging folks to type in queries in the form of questions and see what happens. But the two examples it provides--"Is Cops on TV tonight?" and "What causes headaches?"--don't provide results that are particularly spectacular. The former results did include a link to a Fox Network schedule, but I had to find that link, click on it, and then scroll until I found the information for Cops. (When Ask suggested the search, I kinda wondered if the schedule information would show up right in the results.) The latter query also doesn't provide an answer right in the results--actually, its results are very similar to Google's, and information on the causes of headaches is just as far away.

I tried a bunch of other searches of my own, and didn't find results that were enough different from or enough better than Google's to form a strong opinion of how Ask compares--though I did note that the first result was often the same for both services (random example: here's "How often should I water my lawn?" in Ask and Google).

Ask also says that its new version is faster: I can't do a meaningful comparison, but for what it's worth, the new version seems plenty zippy.

Search junkies will find more features in Ask than in Google: One I haven't mentioned yet is previews of sites that let you see a pop-up glimpse of what they look like before leaving your results:

And Ask retains its search suggestions, a feature that it had long before Google's recent rollout of the practically-identical Google Suggest. With both Ask and Google's versions, though, I find the search queries that the engines give me as I type as much intriguing as useful in most cases. And it's fascinating to compare the recommendations. Here's what I got from Ask when I began to type "How should I..."

And here's Google:

As far as I can tell, both Ask and Google users are really interested in their hair and investments, but Ask users eat more pomegranates and Google users are (eek!) more likely to contemplate ending it all.

There's one aspect of Ask that I find both confusing and annoying. Like most search engines, including Google, it usually tops search results with a few Sponsored Results (read: ads). But if frames them in a light green box that's so incredibly faint that I didn't see it at all until I squinted, and even then I wasn't positive whether it was really there:

Compare that to the yellow box around Google's sponsored results:

Whether Ask made the box so faint in order to make it tough for its users to tell an ad from a non-sponsored result, I don't know. But I do know that this presentation diminishes the effectiveness of the new version's emphasis on putting useful information right at the top of the organic results, since it's hard to tell where the sponsored results end and the organic ones begin.

What's the bottom line on the new Ask? It's got some nice touches and interesting features that make it worth a look--and no matter how much you love Google, I recommend trying other search engines from time to time, just so you know what's out there and so that Google never develops a stranglehold on the market that's based more on inertia than quality. But the new Ask.com is a less distinctive choice than the old one--it's rearranged things in ways that are more Google-esque than before.

If that's what research told them Web searchers want, then it's hard to argue with the decision, I guess...but you gotta wonder whether the search engine that succeeds in chipping away at Google's dominance will be one that's rather like Google, as the new Ask is, or a whole lot different in fundamental ways...which is the direction Ask seemed to be going until now.

Ask.com has a single digit market share in the search industry but thats not stopping them from improving and trying to move up from fourth place. The latest version of Ask.com has just gone live with some major changes eversince they've switched CEO's from  Jim Lanzone to Jim Safka who used to be the CEO of match.com. Ask.com will now delivers results not only from the Web, but also from so-called “structured” sources of data in certain categories like entertainment, health and jobs.The new Ask.com also includes an index of various question-and-answer sites from around the Web, including Yahoo Answers and WikiAnswers, that proves effective at returning results for some queries posed as questions. Instead of the three-panel results page which the company unveiled last year, it now delivers results in an easier-to-read two-panel format. Check out more changes here.
New Ask.com smells like Mahalo article.

Ok, since the acceptance of just "license agreement" is not enough, no Trillian Messenger for me today.
How about Vuze (also known as Azureus torrent client) for legal sharing of HD videos? Same story: I have to accept license agreement AND install their toolbar:

However in case of Vuze it is funny that if you do not check :"I accept license agreement.." check box, it will let you go further anyway, install and use the software. Does it mean that I found a bug in their Install Shiled script?

Guys, I do not need your toolbars, seriously. I already have bunch of disabled toolbars which I do not use. Let me choose what to install and what not to install on my computer. I understand your need to make money but think about me also, please: I have a web browser, not a junk ads storage after all. This pushy "consume our Ads or we make your web browsing experience miserable" approach may have opposite effect like old telemarketers calls.

And No, thank you, I prefer to have something else as a "default home page" rather than Ask.com, etc. And I do not need toolbars for: "daily calories calculation" (I am slim enough w/out any brutal diets), "weather" (weather predictions suck 100%, a random number generator predicts better), "search for local singles" (most of them are ugly as a halloween nightmare), etc. And I use Google to search stuff online.
And yes, I do not have too much browser window real estate left.

Below I outline each providers’ offerings not according to their search advertising market share but instead according to their level of geotargeted advertising product development.

Google’s advertising product and its geo-targeting capabilities have one distinct yet obvious feature the other’s lack:

An actual map for geo-targeting the location of your ads and where they will be shown!

With Google Adwords, advertisers can target their ads one country at a time through Google’s Country Geotargeting tab, or choose to bundle their ads for display in multiple countries at once with Adwords Bundle Geotargeting feature.

Google Search Advertising Bundle Geotargeting

Google Adwords advertisers who advertise in specific markets nationally or regionally can target their ads by metropolitan area or by city.

Although not referenced, Google’s metropolitan area targeting looks slightly similar to the Designated Market Area system developed by Nielsen Media Research which incorporates Nielsen’s broadcast media markets and distribution scheme.

For its City geotargeting option, Google surrounds the target city with a square.

Google custom geotargeting by far provides the highest level of geotargeting available from any search advertising provider.

Custom geotargeting lets advertisers create their own custom advertising distribution area within any market.

Google search advertisers can simply point and click three or more points on their advertising map and Google does the rest for them - creating a custom advertising distribution area through latitude and longitude coordinates.

How do the other search advertising providers’ geo-targeting features stack up compared with Google’s?

Yahoo and Ask both offer advertising geo-targeting options but both to a lesser degree.

Yahoo offers geotargeting to it advertisers by account market area and specific regions. Account market area is established by the advertising account holder when the open their account. Both account market area and specific region areas are organized by country, state, province or territory.

The Yahoo specific region feature geotargets its advertising through the Designated Market Areas system licensed from Nielsen Media Research.

Where is the Yahoo Search Advertising Geotargeting Map?

Yahoo offers a Map View tab of specific regions geotargeted by its advertisers yet I haven’t ever been able to view an actual Yahoo map showing where my advertising has been geo-targeted and placed.

I can’t imagine why Yahoo search marketing would place a “Map View” tab in their Campaign settings geo-targeting page yet not actually provide a map view.

Ask provides its advertisers with Location targeting which is also based on Nielsen’s Designated Market Area system.

Ask doesn’t provide a map showing advertisers locations of their geo-targeted advertising.

However, and to its credit - Ask does provide a geotargeting feature direct marketers like myself would like to see from other search advertising providers like Google Adwords – Postal Code targeting.

Postal Code Targeting or Zip Code targeting here in the US would allow direct marketers and brands alike another level of advertising targeting, delivery and thus control.
At this point you may be wondering why I chose to cover Microsoft’s adCenter search advertising geotargeting product last even though it has a larger share of the search market than Ask.

Why have I listed Microsoft's advertising geotargeting product development last?

Because Microsoft’s search advertising product does not offer its advertisers geotargeting options let alone any other kind of geographic ad targeting.

Will Microsoft ever offer advertising geo-targeting features to its advertisers?

If not, why?

http://guavahomecare.com/reallife.html

Not to ride the wave of some else's brand identity, I needed to take some time to rethink how I wanted to position myself.  Since my ultimate objective is to demonstrate how to distinctly brand onesself, this dilemna presented a singular opportuity to offer Lesson Two:  You are the Brand.

When someone Googles your name, what do they find?  Does your Google search generate 1000 hits?  100? 10? Do you come up at all?  If not, what does that mean?  It certainly doesn't mean that you don't exist, but it deas mean that you're off the radar. Now if its your intent to stay off the radar (and creates the mystique that is 'you'), then ignore the balance of what I have to say on this subject.  If however, you want to show up as a returned result from a Google (or any other enginge) search, listen up.

You are the brand refers to the fact that as a unique person, you are your own calling card.  People's perception of you is shaped initially, not by the ACTUAL you, but by the PERCEIVED you.  Its not the internal you, the soft, caring, sensitive person who loves everyone, that people see.  Its the external, irreverent abrasive, jerk (and I offer this dichotomy for illustrative purposes only).  My point is that people have formed their opinions of you before they ever meet you.

In today's world, one's perception of another is shaped by Google search results, the number of Myspace friends, Facebook friends, Linkedin contacts, webpage Alexa rankings.  Its shaped by the content returned in those search results, the quality of your friends, quantity of contacts, impressiveness of your statistics.  All of these perceptions take place in the absence of you.

By the time you actually run into the person who has Googled you, they have already formed an opinion of who you are, which, invariably, ends up being a large part of how you will be defined in the eyes of that person.  If you are, in reality, who you represent yourself to be virtually, then its all good.  If however, you are not, and your virtual self is a mis-representation of your actual self, then I suggest you take stock of this lesson and apply it forthwith.

The steps which follow will help you re-define yourself, or if you're happy with the virtual you, enhance your already impressive appeal.

Step 1:  Audit your virtual self.  You've got to know what's out there painting the virtual picture of you.  Since your virtual self is the extension of your real self, you should make sure that you're happy with it.  Perform a Google, Yahoo, Ask.com, and any other kind of search to learn what the ether has amassed about you.

Step 2:  Assess your virtual self.  Are you happy with what you've found?  Does your virtual self exist at all?  How far off the mark is the virtual self from the real thing?  Is the information about you old, out-of-date or inaccurate?  If you didn't know you, what impression would you have of you?  Positive? Negative? Indifferent?  Come up with a concrete picture of yourself that articulates the positives and negatives of the virtual picture of you.

Step 3:  Create the perfect virtual you.  Having conducted your audit and assessment, you've learned a few things about yourself.  Now you should take a stab at defining the you that you WANT people to see.  Make a list of all the things that you've done, places you've worked, people you know and accomplishments.

Step 4: Get the perfect virtual you online.  There are a number of strategies you can employ to re-define yourself online.  There are things as simple as putting up a Myspace page, creating Facebook and Linkedin profiles, setting up a blog or website.  If you're really savvy, you can engage in some SEO activities and create anchors that route people to you and populate search results with information you want them to see (while pushing down the relevance of other content that may not be as favorable).

Step 5:  Analyze your efforts.  Now that you've rebuilt yourself online.  Do that Google search again.  You liking what you see? If not, don't worry, we can fix it.  Sometimes it takes a few days for the results to populate these search engines, so chillax.  If however, you've set up a website, created online profiles, written a blog, commented in an online forum, you may find that those elements appear instantly.  In either instance, be patient, your virtual identity wasn't created overnight.

There's a saying which goes, 'you can't judge a book by its cover.'  And while that may be true, people do, in fct, judge books by their covers every day.  Today's covers are no longer merely the physical package, but also the virtual book jacket that provides glimpses of the story within.  At the end of the day, you are the brand.  You've got to be cognizant of that all the time, and take steps to define it, lest you be defined by others.

Judge for yourself:

Ask.com Advertising Campaign Reports:

Looksmart Advertising Campaign Reports:

12  Wismer Rd, Schwenksville, PA 19473

RES

ACT

$425,000

1 of 12 Exterior Front Accuracy Issue Documents: Seller’s Disclosure

MLS #: 5333082   MLS Area: 10648 Perkiomen Twp County: Montgomery Tax ID #: 48-00-01250-052 Subdiv / Nei: Mayfield Estates School Dist: Perkiomen Valley - High: Perk Vly - Middle: - Elem: Beds, Baths: 4     2/1 Ownership: FeeSimple Type: Single/Detac Design: 2-Story Style: Colonial Basement: Y Age: 6    Int SF: 2,957/    A Unit Floor #: Central Air: Y Internet: Y / Y Directions 422 W to Royersford exit, R-Township Line, continue 4 mi. to R-Seitz, L-Meyers, R-Wismer Cross Street:Ott Map Grid:7590A5

Room Dimensions LR/GR: 17  x  13  M Dining: 12  x  17  M Kitchen: 20  x  13  M Family: 20  x  19  M Main BR: 19  x  15  U 2nd BR: 13  x  16  U 3rd BR: 13  x  13  U 4th BR: 12  x  11  U Office: 11  x  11  M                Inclusions: Refrigerator, Washer, Dryer, Window Treatments Exclusions:

Other Information Rooms: 9   Bath Full: 0M    2U    0L Bath Part: 1M    0U    0L Model: Builder:

Tax Information Taxes / Yr: $7478 / 2008 Blk Assessment: 252150 Lot

Association Info Condo / HOA: N / Y Assc Fee / Freq: $500.00/A

Lot Information Acr / SF: 0.48 / 20,943 Lot Dim: 0x0 Land Use: 1101 Waterfront: N Zoning: R1

Features

Utilities: GasHeat, HotAirHeat, GasHotWater, CentralAir, PublicWater, PublicSewer, 200-300AmpEl    Parking: 2-CarGarage, Att/BuiltInG, GarDoorOpner, Oversizedgar, 3+CarParking, DrivewayPrk    Exterior: VinylExt, Stcco/SimExt, StoneExt, FrontYard, RearYard, SideYard(s), PitchedRoof, ShingleRoof, Deck, NoPool    Bsmt: FullBasement, UnfinishBsmt, OutSide/WlkO    Interior: AccessPanel, OneFirePl, Gas/Propane, FinishedWood, W/WCarpeting, Vinyl/LinFl, 9Ft+Ceiling, CableTVWired, WhirlpoolMnB, Center/EntrH, Den/Study/Li, Util/MudRoom, NoModifs/Unk, MainFlrLndry    Kit: EatInKitchen, GasCooking, KitIsland, SelfClnOven, BuiltInDishW, Disposal    Assn Inc: ComAreaMaint    Cond: Average+    Docs: Disc

Remarks

Public: MOTIVATED SELLER- BRING ALL OFFERS!! Fabulous Cedarbrook model available in the much sought after Mayfield Estates! Expect to be impressed when entering the two-story foyer with curved staircase and hardwood floors. To your right is a spacious study with a pocket door and to your left a formal living room and dining room with immaculate hardwood floors. Continue through to the beautifully appointed gourmet kitchen with 42" maple cabinetry, island workspace, spacious breakfast area & sliding glass doors to a roomy deck overlooking the private backyard which backs to open space. Relax and enjoy the Family room w/vaulted ceiling, gas Fireplace & back staircase to second floor. Travel up either staircase to the second floor which features an expansive master suite with large walk-in closet and a grand masterbath with a whirlpool tub. Three additional bedrooms and a hall bath complete the second floor. This home is beautifully maintained and convenient to shopping, schools, major routes, etc.    Motivated Seller - Bring All Offers!

Studies prove that visual learning improves children's comprehension, retention, critical thinking, and organization, says Ask.com. Additionally, children are better at "mousing" than typing. Ask Kids was built with this in mind, and organizes search results in a graphically vivid three-panel display that includes SmartAnswers and related images, current events, videos and encyclopedia results. 

For example, a child who enters the query "George Washington" will see options to narrow their results with "Facts on George Washington," along with options to expand their results to learn about the "Declaration of Independence," "American Revolution," and "Mount Vernon."

The features include:

Customizable Homepage -- the new Ask Kids homepage is interactive to inspire artistic expression and fun with the tools in the Draw It! Pen box including pens and virtual stickers.

Schoolhouse -- Find easy-to-access homework help and search tools for popular school subjects including Science, Math, History, Language Arts, and Geography. Narrow by subject, check out learning resources, or filter tools by age.

Conversion Tool Kit -- Kids can convert world currency, temperature, weight, length, area and even cooking/volume conversions.

Reference Tools -- Dictionary Search provides word definitions, pronunciations, and origins; Thesaurus Search offers a full-range of synonym options.

Movies -- Kids can easily search for all the latest film information -- from their current favorite blockbusters to the next PG-13, PG- and G-rated flicks.

Games -- Featuring free games and the ability to filter by age.

Video Search -- Kids can search dozens of safe video content providers who offer useful research, including Animal Planet, BBC, Discovery, and PBS.

Image Search -- Kids can find celebrity headshots, vacation destinations, space explorations, landscapes and more.

Ask.com proprietary features and tools integrated into Ask Kids include:

Binoculars -- With one click the Binoculars Site Preview icon saves kids time with an easy-to-read search preview.

Smart Answers -- Fast, straightforward information is provided right at the top of the search results, with extra context and information related to the main query.

Zoom Related Search -- Kids can easily narrow or broaden searches with possible alternative terms through Zoom Related Search, which appears on the left side of the search results page.

AskEraser -- Ask.com's privacy tool is on 100% of the time in the Ask Kids site, so kids and parents can search knowing their privacy is protected.

Each web site, according to Ask.com, in the Ask Kids core search index was selected by the Ask.com editorial team as child-appropriate or as a relevant and practical site for reference and learning. Ask's proprietary search algorithm then identified communities and collections of web sites linked to the core list, and filtered those to remove adult content.

Source: My Techbox Online (Aug. 27, 2008)

According to comScore, Google core search sites continued to lead the U.S. core search market in August with 63% of the searches conducted, up from 61.9% in July.

Yahoo core search sites had the second largest amount of search traffic with 19.6%, followed by Microsoft with 8.3%, the Ask Network with 4.8% and AOL LLC with 4.3% of searches conducted.

At the top web properties where search is observed, Google web properties led with 10.2 billion searches followed by Yahoo web properties with 2.4 billion searches, Microsoft web properties with 1 billion searches and AOL LLC and it search sites with 839 million search queries.

What I found most interesting in the comScore top web properties search data was Fox Interactive's web sites - including MySpace.com - conducted 593 millions searches compared to Ask Network's properties 572 million searches.

Also, according to comScore data and to my surprise, MySpace.com has even surpassed AOL's Search Network - not including MapQuest - fielding 117 million more search queries per month than AOL search.

Even with MySpace network's growth slowing, at some point won't its user base and growth cause it to generate an equal and then ever increasing number of search queries per month?

At its present size and barring any significant search market disruptions, will MySpace.com eventually generate more searches per month than AOL?

Ultimately, will MySpace.com generate more search queries per month than even Microsoft's web properties?

[caption id="attachment_4" align="aligncenter" width="100" caption="The Andrea Szlavik Team"][/caption]

OPEN HOUSE Sept. 28th 2008 2-4 pm

2276  Bradley Way, Pottstown, PA 19464

RES

ACT

$275,000

1 of 12 Exterior Front Accuracy Issue Documents: Seller’s Disclosure

MLS #: 5416870   MLS Area: 10642 L Pottsgrove Twp County: Montgomery Tax ID #: 42-00-00342-003 Subdiv / Nei: Winding Brook Ests School Dist: Pottsgrove - High: Pottsgrove - Middle:   - Elem:   Beds, Baths: 4     2/1 Ownership: FeeSimple Type: Single/Detac Design: 2-Story Style: Colonial Basement: Y Age: 18    Int SF: 2,048/    A Unit Floor #:   Central Air: Y Internet: Y / Y Directions Won High St to R- Pleasantview, R- Heather, R- Bradley Way Cross Street:Heather Map Grid:7587E3

Room Dimensions LR/GR: 12  x  10  M Dining: 10  x  10  M Kitchen: 15  x  10  M Family: 12  x  15  M Main BR: 12  x  15  U 2nd BR: 12  x  10  U 3rd BR: 10  x  10  U 4th BR: 10  x  11  U Inclusions: Washer, Dryer, Window Treatments Exclusions: Refrigerator, Snowblower, Mower

Other Information Rooms: 8   Bath Full: 0M    2U    0L Bath Part: 1M    0U    0L Model:   Builder:

Tax Information Taxes / Yr: $4696 / 2008 Blk   Assessment: 129830 Lot

Association Info Condo / HOA: N / N Assc Fee / Freq:

Lot Information Acr / SF: 0.26 / 11,178 Lot Dim: 0x0 Land Use: 1101 Waterfront: N Zoning: R2

Features

Utilities: GasHeat, GasHotWater, CentralAir, PublicWater, PublicSewer, 100-150AmpEl    Parking: 1-CarGarage, Att/BuiltInG, 1-CarParking, DrivewayPrk    Exterior: SatelliteDsh, VinylExt, Deck, NoPool    Bsmt: FullBasement, UnfinishBsmt, OutSide/WlkO    Interior: AccessPanel, OneFirePl, MarbleFirePl, FamRoomFireP, Gas/Propane, FinishedWood, W/WCarpeting, TileFl, SecuritySys, Skylight(s), Cathedral/Va, CeilngFan(s), Foyer/VestEn, NoModifs/Unk, MainFlrLndry    Kit: EatInKitchen, GasCooking, SelfClnOven, BuiltInDishW    Finance: ConventnalFi, FHA, VA    Cond: Average+    Docs: Disc

Remarks

Public:This exceptional home has been lovingly enhanced with many, many upgrades, including a brand new kitchen w/gorgeous ceramic tile flooring & backsplash, a fabulous two-tiered deck for entertaining, hardwood flooring in the foyer and dining room & skylights in the vaulted ceiling in the family room. Once you enter this well designed home, you will immediately be impressed by the open floor plan. To the right is an elegant living room followed by an equally beautiful dining room. Straight back is the brand new eat-in kitchen which will make every meal a pleasure to prepare. Step down into the family room off of the kitchen & enjoy a cozy evening next to the fireplace. When the day is over you can relax in the master bedroom retreat or in any of the 3 additional, spacious bedrooms which complete the second floor. Neutrally decorated throughout, this home is an outstanding value. Conveniently located to shopping, Route 422, schools, hospitals–everything. All the work has been done–all you need is to move right in!  Agent: This home shows beautifully and is easy to show. Motivated Sellers!