The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

"Книгата "4-часовата работна седмица" от няколко месеца е сред бизнес бестселърите на "Ню Йорк таймс". Нищо чудно: американците работят 137 часа на година повече от японците, 260 часа повече от британците и 499 часа повече от французите и всячески търсят спасение от прегряването. Популярността на книгите често е и резултат от комбинацията "добра идея/добро съдържание" или от комбинацията "примамлива идея/неубедително съдържание..."

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The logic of life

Uncovering The New Economics Of Everything. Always entertaining and often provocative, The Logic of Life is an astonishing guide to the hidden logic of the world around you...

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The eyes have it

Media and advertising are undergoing a radical and unprecedented transformation. New digital channels are appearing and evolving with breathtaking speed. The simple mass media model of yesterday has yielded to a new media landscape in which technology, targeting, and real-time responsiveness are the keys to marketing success. Old ways of media buying are falling by the wayside, replaced by a new ethos in which targeting, relevancy, and nonobtrusiveness are the new coins of the realm...

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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace

• Changing the marketing mind-set from "plan then execute" to a continuous refinement cycle
• How to successfully deploy an on-line strategy that can create efficiencies and rapid results
• A book for the Marketer, from best selling author Mike Moran, Search Engine Marketing, Inc.

Вели ми даде да чета тази книга - Blog Marketing - The revolutionary new way to increase sales, Build your brand, and

Get Exceptional Results. Авторът е Jeremy Wright.

Резюмирала съм първата и част от втората глава на книжката - супер лесна е за четене, много приятна, с примери от големи компании и може да бъде намерена в библиотеката на отдела:)

Говори се за company evangelists и company saboteurs, едните, които приемат продуктите на дадена компания за религия (някой помни ли заглавието на една тема на броя на Капитал - Религията Apple, Бойчев тогава го изяде от антиепъл хората:), другите от онези луди луди жаби, които биха направили всичко, за да навредят на компанията,

заради ужасните си впечатления от продуктите и услугите й. Има съвети как да влезеш под кожата на блогърите, както и препоръки как да се справяме с негативните оценки на клиентите.

Enjoy:)

Петя

Being written in 2005, “Blog Marketing” is not really a breakthrough for people living and working in the internet reality today. However it is a very good book for people still learning to use the web and businesses that are looking forward to expanding their horizons and benefitting from the communicational tools that the internet provides.

In chapter one of his book, the author explains what a weblog, or a blog, is and points out a couple of good reasons why blogging is an unique channel for communication with the customers for every business.

A weblog or a blog is an online diary or a journal – at least that’s how blogs came into being. Certain people, technically advanced, started using this particular type of websites to post opinions on different matters – from pet food to the new products of a certain company.

The most valuable asset of those first blogs was the same as the most valuable asset of blogs today – people could not only share their opinion for, lets say, their new tv, but actually get feedback from other people, who have the same type of tv, or people who intend to buy the same type of tv.

As time went by, people and companies found out that they could actually use blogs to get real feedback from customers. Unlike any other marketing tool, blogs attract people – customers come to the company blog to see what the company has to say and to share their own opinion on the matter. That’s why blogging has proved more useful, cheap and satisfying than any focus group ever since companies realized how to use it in their advantage. Businesses use blogs to tell their customers what they’re doing and to find out what they are thinking. It is a brand new way to make your customers more loyal by proving that their opinion matters. And what’s more important, it gives the company an all time database on the public’s thinking. And knowledge is strong in business, that’s why companies spend fortunes in market research every year.

Blogs are a great medium for a company, helping it to develop its internal social environment and work process. Internal blogs allow employees to share their ideas, make them feel useful and integrated in the process of making things better for themselves and the company. External blogs help the company to get recent feedback on its products and services and to make business decisions based on direct customer desires. The response to a product in a blog may be positive, it may also be very negative – the point is it is there – there’s always a response and the company is the first to know it – before the media, before the competition, before the other customers. That gives the company a chance to react on the feedback immediately and to actually communicate with its customers in a new way. Blogging for business is all about one thing – no longer the company talking to the customers, but the company actually having a dialogue with them. It is a two way process in which the company should learn to listen to what the public has to say and act on it. And the first step for achieving this is getting into the blogging mindset. Managers should not be afraid to talk and listen, because there is a thing scarier than realizing your faults and that thing is not to know what they are.